I live in Brooklyn with my dog, Song, and my partner Yuri.  I love a good seafood tower and drinking a glass of wine on my stoop.

I live in Brooklyn with my dog, Song, and my partner Yuri. I love a good seafood tower and drinking a glass of wine on my stoop.

<aside> 👋 This README is for my team, but I’m sharing outside the walls of my employer in case it’s useful for other designers. These statements reflect my personal opinions and are not the views my employer. As always, I will update my approach based on the needs of my team and how I evolve as a leader.

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Background


I've been a designer for over 20 years and have had almost every design job imaginable. Here are some things that shape my POV:

Guiding principles


Design is most impactful when we’re focused on work that we’re uniquely capable of.

Great design is a differentiator that sets brands apart. In order for design teams to meet that potential we have to prioritize innovation, (calculated) risk taking, and support the work that matters most for the business.

I see the potential of design stall when teams don’t get the balance of innovation vs stability right. I work with my team and other leaders to balance this tension and make intentional investments so that we have a healthy mix of exploratory and execution-oriented work.

I want us to do the best work of our career.

Obviously, there is a lot of nuance to this but here are some examples of practices that set us up to do our best work: